Social networking sites have become a part of everyday life for most tech savvy individuals in the world. In fact, many people who don’t even consider themselves tech savvy are beginning to use them. Every day, these sites grow more and more in popularity. Huge numbers of people sign up regularly to be a part of it. Still, some people wonder why. People want to know just what are the benefits of social media networking for a user.
The benefits are manifold, as well as the benefactors. The creators and administrators of the sites see definite benefits. So do the users. Advertisers also see benefits from the sites. Each contributes to the system in its own way, and each receives its own reward.
While the owners of popular social networking sites may be using user inputted data such as age, hobbies, interests, and other details to direct advertisers to key audiences, the users of these sites are also using this information to make friends. A member of a social networking site can easily perform searches for people with similar interests. He can then narrow his search by physical proximity to his place of residence. He can further refine his search by age. In short, social networking sites give people the power to meet and interact with people right around the corner who they never would have otherwise met.
Users see definite benefits in the sites as well. Users can use the sites to meet new people, reconnect with old friends, organize events, find a romantic interest, and countless other things. Many of these sites have built in translators, making it so that you don’t even have to speak the same language as someone to befriend them. A person living in Massachusetts could befriend a Russian based on a commonly listed interest. Social networking sites are making the world smaller.
Social media advertisers also see huge benefits from the sites. That’s because these sites take care of the hardest part of advertising for them: finding the client. They don’t have to run a radio ad for a product and hope that the right person hears it. Thanks to social networking sites, they can have their ad appear right on the page of people who fit key demographics. A company that sells saddle soap can send an ad to anyone who lists “horseback riding” under their activities or hobbies. The result is the ability to achieve previously unknown efficiency with ease.
Recently, some social networking sites have experimented with selling the email and home addresses of many of their users. Some sites have claimed that their privacy policy gives them rights to any information posted on their sites and therefore can sell the information to third parties. Whether or not this is legal or ethical remains a heated debate.
When the internet first became a household commodity, there were all sorts of outrageous promises that came with it. It would change the way we do things, change our very beings. In many ways, these promises were right, but the internet was such a big place, and information was so randomly dispersed, that for many it was easier just not to bother with it. Social networking sites organize all the people on the web, and help to bring to fruition all the internet’s promises.
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