With the tenuous economy plaguing consumers this holiday season, retailers have prepared for a likely decline in sales in the coming month, as opposed to last year. While households may not burst through the roof with expensive gadgets and large packages this time, one can still anticipate some level of gift exchange. Shoppers are apt to hunt down deal, online and off, and as Black Friday and the Christmas rush approaches it’s no surprise to see how business have taken advantage of social media channels to promote specials.
Social Media for the Retailer
Businesses with active Twitter and Facebook profiles are well advised to make use of both when courting shoppers to their online carts or brick and mortar locations, but other social networks also prove useful. The key to successfully utilizing social media to stimulate sales, though, is to maintain a high level of activity and sociability. As people pose questions on your Facebook wall or send messages via Twitter, answer promptly and offer links to your sites whenever possible. It may not be necessary to change up sales information via social networks, but it’s important to make sure the messages stay visible.
Social Media for the Consumer
If you consider yourself a savvy online shopper, chances are you are following all the retailers you patronize the most, and have subscribed to all the right mailing lists and forums. However, social media can still optimize your shopping experience.
If you’re aware of a particular shop or restaurant in your area and are contemplating shopping there for a gift card or other item, Yelp.com can prove useful in making up your mind. This social forum, while on the outset a customer review site for dining, also accept commentary on local shops and services.
With over 80% of Internet consumers, searching online for health and drug information, breaking into social media is absolutely vital for the continued success of pharmaceutical industry in the technologically evolving business climate of the 21st century. Many pharmaceutical consulting experts are finding it more and more important for the pharmaceutical industry to enter into this realm of social media, and find it will be more common place in the next 5 years.
Because social media is an excellent place for drug companies to utilize online support groups, as well as discuss treatments and medications with patients online, this trend will only continue to grow. Marketing through social media will help create not only better informed patients, but will help patients to make better health decisions about what kind of medicines or treatments they should be choosing
Resource Author Francisco Rodriguez H.
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