Amway Home Business Opportunity: Taken Serious Again?

November 21st, 2009 by admin

In 1959, two friends Jay Van Andel and Richard Devos started a joint venture to distribute consumer durables through network marketing. The business was a success and was called Amway, short for the American Way. Their first project, a multipurpose cleaner was accepted well by customers and this led to diversification in product range as well as globalisation. In a matter of 20 years, Amway had an established global presence and as many as three million reps.

Amway Products

Amway Global offers products that cater to a wide range of consumer needs. Some of the most popular products are discussed below.

· Nutrition boosters and supplements under the brand name Nutrilite

· Artistry is Amway’s brand of beauty-care products.

· Satinique is Amway’s hair care solution. This brand offers shampoo and conditioner and is alleged to repair damaged hair and restore nourishment.

· The Glister toothpaste is a popular Amway creation.

· Amway was the first to use the term “bio-degradable” when it introduced its detergent SA 8

· Amway’s water purifier, Espring is effective in controlling contaminants from polluting drinking water.

· The icook range of cookware has been carefully designed to promote a good cooking experience.

Distributing Amway Products

Being an MLM based venture, Amway offers customers an opportunity to become an IBO and distribute the company’s products. Most customers are induced by the income prospects, bonuses promised and the company’s promise to help them earn as well as the top earners in Amway. However, often superior products also have a superior price tag as is the case with Amway.

A Critical Review Of The Income Prospects In Amway

Good products don’t necessarily mean good business. Amway may have its benefits with good margins, regular training sessions that motivate reps to seek business and interesting bonuses, parties and team outings where you could have a lot of fun. However, Amway trains its distributors to follow the conventional style of network marketing; call people in your network, convince them to buy the product and join as a distributor, get leads from them and repeat the process. While this could work up to a level, the majority of reps following this routine face only rejects and get frustrated.

When this system is followed, network marketing companies succumb to being accused of adopting the “Pyramid structure” which is banned in several countries. After a point, however hard you work, the profits seem to go to your upline and you’ll run out of contacts soon. When their initial list of contacts is over, reps get desperate and speak to just anyone they meet; cold calling and inviting strangers to meetings with offers of free gifts etc. could irritate customers who are rushing on their busy schedules.

Amway Conclusion

Amway global is a good company with a winning combination of products, but the techniques employed to sell its products are not effective. My conclusion is, if you employ the right techniques, this income opportunity could be a cash cow bringing in more money than you dreamt of.

What are the right Amway techniques?

Sell your products to people who are interested in buying them. Market your business to reach these people and get them to contact you. Cold calling and arranging meetings are now outdated; get all work done through the internet. Online marketing is sure to bring in more profits than you’d ever expect. Obtain leads and contact details on the net and follow up on these to clinch your deals. All you need to do is learn how to promote your products using various online marketing tools.

Highlight any portion you want: